Marketing success in the next decade will rely heavily on the data you collect. Everything from emails and cell phone numbers captured to website traffic will all be vital information that you can use to target the right customers. But your website will be the central place for data collection.
If you haven’t done so already, there are three key data trackers we recommend you install on your website immediately: Facebook Pixel, Snapchat Pixel, and the LinkedIn Tag. Here is a quick review of each and how we use them to generate leads, brand awareness, and new business opportunities for clients as well ourselves.
With Facebook being the biggest social media platform on the planet, which includes Instagram and WhatsApp, and it’s Facebook login system, which is used for thousands of apps and websites, Facebook Pixel a real gold mine for advertising data.
With the Facebook Pixel For your Realtor Website appropriately installed on your website, you can advertise your content and promotions specifically to:
- Everyone who visited your site in the last 180 or 365 days
- Everyone who engaged with your Instagram or Facebook pages in the previous 365 days
- Everyone who downloaded your application
- Everyone who filled out a form on your website
- And More.
There are 17 more specific event codes (LINK to blog post) you can track, and we correctly install for our clients advertising success. Click here for more.
VERY IMPORTANT – In 2019, Facebook updated its advertising guidelines Real Estate, Mortgage, and other financial industries. The main reason stems from litigation with the HUD about their audience parameters that, when used by realtors and mortgage representatives, violated housing advertising guidelines, specifically discrimination of housing and financing opportunities.
This is the main reason why collecting data is with the aforementioned tools is vital to your marketing mix.
The LinkedIn TAG is a piece of coding similar to Facebook Pixel and installed on every page of your website. This TAG is also the same as Facebook’s Pixel in which it enables the collection of data regarding members’ visits to your website, including the URL, referrer, IP address, device and browser characteristics, and timestamp.
LinkedIn also provides retargeting for website visitors, enabling the website owner to show personalized ads off its website by using this data, but without identifying the member. We also use data that does not identify you to improve ad relevance and reach members across devices.
If your business and website is B2B (Business to Business), then this is your primary playground.
80% of social media B2B leads come from LinkedIn. – SproutSocial
About Snap Pixel
Advertisers will be able to see how many Snapchatters take action on their website(s) after seeing their ad.
The Snap Pixel is best suited for your direct response goals, such as driving leads, Subscriptions, or product sales. You can measure these goals beyond what happens during a single session, or on a single device.
Here is a list of the different events recorded by the Snap Pixel code
- Page view
- View content
- Add cart
- Sign up
- Multiple events (page view and purchase)
- Additional parameters
Snapchat reaches 90% of 13 to 24-year-olds in the USA.