A ‘What’s Your Home Worth’ Lead page has long been a useful tool for realtors and their lead generation. Even though some have had more success than others, we are always here to help. Here are some ways to generate more leads using your ‘What’s Your Home Worth’ lead page.

Facebook Ads

Even though Facebook has made some recent updates to its audience insight tool, with a good strategy, you can still find strategic ways to target homeowners in your selected areas. Below you can find an example on how to set up your audience. Here I have targeted those that are 35 years and older who live in Montclair, NJ.


Why target 35 and over? Simple, even if someone is just 35 years old, they may have bought their house three years ago, and the market value has gone up 25-30% since then, so homes are going for over asking. They may be curious as to how much they can get for their house. And if the price is right…

Let’s say this audience is a little vague for you; here is an update to the same audience.

Here I added a few cities – Clifton, Bloomfield, and Glen Ridge, NJ – but I included parents with kids 13 to 26. Parents with new empty nest might be looking to get a good payout for their home, downsize, and start living their lives.



These two options are just a couple of ways to strategically use Facebook and your What’s your home worth lead page.


2019 Strategy – Based on Updated Facebook Advertising Guidelines

With the new advertising updates to Facebook for the Real Estate and Mortgage industry, the strategy mentioned above is out of date.

This landing page can still be a massive benefit with Facebook ads. The new guidelines are stringent for advertising, but there are a couple of ways you can always advertise and potentially generate leads.

  1. Advertise to everyone in a 15-mile radius of your office (based on new advertising guidelines).
  2. Advertise to all of your current email contacts by running a retargeting campaign to this page. Facebook allows you to have a special ad audience with your email contacts. You just need to upload them to Facebook.
  3. Create lookalike audiences from any website or social media account visitors over the last 180 or 365 days.

To find out more about the new Facebook Advertising Guidelines, click here.


Though many say they don’t work, mailers are still one of our favorite marketing tools. They’re a quick way to get information into people’s hands. And with the ease of using USPS’s Every Door Direct Mail system, it’s even more cost-effective to blanket a whole area.

One example of how to use this mailing system would be for open house postcards sent to the various carrier routes near your listing. This postcard would let all the neighbors know a property is up for sale in their area. Here is the perfect opportunity to let them know you can offer a free home evaluation on your website. Be sure to use a link shortening website like Bitly  to make it easier for consumers to use read and type the URL. So instead of someone seeing www.YourRealtor.com/whats-your-home-worth, they see bit.ly/MontclairHomeWorth.


Our LuxRe real estate website platform now includes a ‘What’s Your Home Worth’ Lead Page for every client, Agent or Broker. Here are a couple of clients currently using the lead page – www.skyrealtyintl.com and www.homelandrealtynj.com. For more information on our website platform and the tools included, shot us an email at Info@masonre.co.