There are a lot of pros and cons about Zillow Group but we understand they’re a business and they’re trying to make sure they can provide a valuable service to potential home-buyers. So this means sometimes making changes to their platform will aggravate realtors.
One of their changes from early 2017 includes not allowing agents the options of manually adding properties to Zillow. Their reasoning behind this is, they want to have the most up-to-date property information on their website. Thus ensuring more qualified options for potential home-buyers. Which is completely understandable.
To help with this situation, our Partners at IDX Broker have the ‘Syndicate Your Listings’ option. This allows you, the real estate agent, to still get your featured MLS-listed properties associated with your agent ID on Zillow, Trulia, or other listing services.
When you go to syndicate your listings with IDX Broker you will be given a link to manually submit to the website if your choice. This link will take 24 hours to activate and be ready for usage. Each website you submit to will have its own set of instructions which you can find next to each syndication option on IDX Broker.
The best part is, this a one-and-done process. The main requirement for IDX broker is that you must have a featured property to start this process. IDX cannot activate a link if there are no properties available.
Now, if you want to submit your properties to a website option that is not listed on IDXs syndication page, you can still do so if your desired option accepts an RSS feed, a Rich Site Summary. RSS is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content using this option.
For the full process of manually adding properties to Zillow, please click here.